Marketers are always concerned about presenting the content to the users. Do we give it all away, or do we ask for the reader’s information in exchange for the content? Here is when gated content comes into the picture. Gated content refers to online content such as white papers, articles, and videos that need visitors… Read More

Blogging is an important element that helps in increasing brand exposure, develop authority, and helps in connecting to a new audience. Back in those days, marketing seemed a no-brainer. But with the latest technological advancements, digital marketing has come under the limelight.

People are looking for inspiration and guidance in various forms and are looking for the best sources that would help them immensely. Of late, there is a debate going on the topic of blogging becoming less important. This assumption is the outcome of the booming popularity of many new platforms and sources. YouTube comes across… Read More

If you are tired of your regular job and want to do something different and creative, you should read this article!

It is a fact that fewer people read your blog post content as compared to the people who read the headline of your blog. If you don’t have a lot of traffic coming in, the headlines of your blog posts might be the reason. The people who visit your blog will move ahead to read… Read More