The content marketing is ruling the internet and it is also called as the king. Now, content is used in many forms like video, imagery, quizzes, social media stories, GIF’s, Google Ads, even t-shirts and packaging products, etc. It is a secret weapon that is used to drive traffic on the website. Being a digital… Read More

“Long Tail” keywords is a string of four or more words that make up a phrase. The concept of the long tail keyword is simply tapped into gaining the huge amount of search traffic using longer keyword phrase. In this competitive world of SEO, business owners are persistently looking for multiple ways to get their… Read More

Writing a reader-friendly content is crucial to engage the web traffic on your website. SEO plays a vital role in content marketing programs by making your content visible on the search engine. If your website ranks on the first page, then it becomes easier to gain more clicks, shares, likes and user engagement. However, writing… Read More

Google keeps on updating its various algorithms and thousands of content marketers are adopting new search engine optimization techniques to meet up with their SERP rankings. However, these techniques will keep on changing. As we have entered into this year, let’s take a glance at the multiple strategies that we need to focus on in… Read More

Search Engine Optimization is an activity that is carried out for improving the visibility of a website for organic (natural or unpaid) search engine result (SERPs), by incorporating search engine friendly features into a website. If you want people to find you, ensure that the Googlebot crawling the web finds your website as well as… Read More