There is no denying the fact that HubSpot and Marketo are undoubtedly the two best marketing automation software organizations in the world. According to www.forbes.com, Marketo is used by 33000 websites and HubSpot is active on as many as 96,000 websites. HubSpot is also one of the most common automation software that is used in… Read More

WordPress is one of the most commonly used platforms when it comes to creating websites. A large number of websites are created on this platform. WordPress is utilized for creating all types of websites right from creating blogs, small business websites to large ecommerce websites. the best thing about WordPress is that it can be… Read More

You can’t be here, there, and everywhere at the same time, can you? Being omnipresent would mean that you are an all-mighty person with an ability to contradict the laws of physics. But you know what? Your business actually has this superpower of showing up everywhere at the same time, wherever your past, present, and… Read More

These days, mobile applications are becoming very common among businesses. Everyone is eagerly investing their resources in a fancy, creative mobile application for their brands’ customers. But why? Typically, when a customer downloads an app, they end up making a purchase or carrying out a transaction using your app. That is why a mobile app… Read More

Marketers often find themselves confused while choosing an attribution model for Google Analytics. That is primarily because attribution models can be highly varied. There is no “one true model” suitable for all businesses and campaigns. While you might be scratching your head at this information, it is a good thing! Google Analytics lays a lot… Read More

As per Statista, mobile phone internet penetration per cent raised from 48.8% (the year 2014) to 63.4% (the year 2019) across the world. It means more than half of the global population is active online, especially on their mobiles. Now, a marketer must understand the importance of reaching the audience on mobile touch-points. Optimizing ads… Read More

Every business makes efforts for new lead generations, this is the prime focus of every business be it small or big. Companies always aspire to identify prospective customers in order to secure and grow their business. Constant lead generation is the most crucial way through which the businesses can survive and grow.