Conversion rate refers to the percentage of users who have completed the desired action on your website. Increasing your conversion rate is exceptionally critical. A reasonable conversion rate also implies that your site has a high sales volume.

Over the last few years, internet usage on a computer and on a mobile device has balanced out at around 50/50. Consequentially many businesses may benefit from focusing on building an online presence that prioritizes the experience of phone users ahead of those on a desktop. Although numerous individuals have chosen to make “mobile-first” websites,… Read More

User-Generated Content For simple understanding, user-generated content (UGC) can be any content, such as text, reviews, videos or images produced by the consumers rather than commercial enterprises. Brands and business entities often use that user-generated content for marketing purposes on their websites and social media channels. There are times when the companies seek permission from… Read More

In the last few years, there has been an increased emphasis on customer experience. But note that much of this attention was only for B2C markets. There is no denying the fact that B2B customer experience and its performance still needs more refinement.

Artificial intelligence (AI) is one of mankind’s most amazing inventions. It is the technology that enables programs and machines to learn and function like human intelligence. With its growing presence, AI is penetrating and revolutionizing society, industries, commerce, and even governance. But its most successful applications have been realized and utilized in the field of… Read More

If you want to see your business grow constantly, you must make sure that your potential customers can interact seamlessly with your company. You will get new customers only if your offerings interest them. Informative interactions will help you to know about your offerings and increase your chances of getting new leads. As a business,… Read More

You are already aware of the fact that video marketing is a powerful tool that helps in generating new leads as well as gaining new customers. So, still, hesitating to use it? There are many small to medium businesses that fear to adopt the video platform for marketing. The reasons are high price, bulky and… Read More