The fact is that the marketing process is nothing new, but what is newfangled is the fact that consumer insights are bringing a new spin on it! Brands are going back to the drawing board to have a closer look at the customer conversations and customer journeys, to adapt and innovate marketing effectiveness. Consumer insights… Read More

Unique and interesting content has the potential to get a lot of traffic and good exposure to your website. It is a great enabler for search engine optimization, which all content marketers aim for and work on. The quality of the content has to be significant to be considered useful so that it gets ranked… Read More

In this new year of 2020, if you are looking for leverage influencers to interact with millennials, consider nano-influencers. You can enjoy some undeniable benefits according to the influential site from them. At this present time, it is undeniable, influencer marketing is needed as a tool to reach out to the younger generation and engage… Read More

Email marketing is the basis of marketing. Marketers rate email marketing as the most effective marketing channel (47% voted for email marketing, 39% for social media, 33% for SEO, and 33% for content marketing). But does that mean that email marketing brings you guaranteed success? No, it doesn’t. Email may be a powerful marketing tool,… Read More

Google search mechanism needs to put in a lot of effort to read and understand the content of a page. You can help this effort by providing specific indicators about the meaning of the page by implementing Schema markup or structured data on the page. Structured data is a standardized format for giving out information… Read More

On-page SEO is an extremely crucial factor of search engine optimization that helps you in getting the right results. By making some tweaks in the factors like title, meta description, heading tags, web page content and internal links; you can support your off-page SEO initiatives to rank better.

Introduction Over the years, the marketing landscape has changed massively with the paradigm shift from traditional to digital marketing and now brands are filtering the digital marketing strategies as well. Due to the volatility of digital media, these marketing strategies provide short-term success to marketers. This leads to brands & marketers searching for an overall… Read More