Every website owner looks forward to a better conversion rate. The conversion rate of the website will only increase if you get regular website traffic. A simple and powerful website can be great in terms of increasing the sales. If your website is meant for the visitors to take some action like purchasing a product, picking up a phone call or even contacting you after seeing the banner, all these actions are conversions for the website. It might also be the case that you might have started your website and you are looking forward to increase the online sales volume. Below mentioned is the complete information about increasing the conversion rate of your website:
How website loading speed affects the conversion rate?
The conversion rate is greatly dependent on the loading speed of the website. Website owner consider various factors for a successful website like aesthetic design, good functionality and informative content for the web pages, however for the visitors the page load time is of prime importance. You might achieve a good ranking in the search engine but when people click on your website and if it takes a long time to load, it will not take much time for them to find some other alternative.
The web hosting package selected also plays an important role. If the website and the applications are properly supported by the web hosting package, it will load quickly and navigation will be easy. Bounce rate also increases because of a slow website. If people do not reach your website, online sales are not possible. If it is a blogging website, the loading time might not be such a big factor in the success of the blog. However when it comes to any other website, every second counts. There are many factors that have an impact on the loading speed of the website like image size, applications hosted, social media buttons and the overall size of the website.
Related: Website Speed: The Factor That Makes or Breaks Your Conversion
How can you increase the conversion rate?
Conversion rate can be increased because of the following factors:
Usability
If your potential customers would like to know more before they decide to buy from your website, is that possible? Will a user
who visits your website for the first time understand where to find the technical details of the products you are selling? Are the products easily accessible to the user in the first place? This is one of the most common mistakes seen in any website. It is important to design the website from the user’s point of view so that easy navigation is possible. Portray the product information in a simple and efficient way and the conversion rate will be higher.
Information On The Website
Mentioning too much information is also one of the mistakes that website owners make. Lengthy information is not required on the website even if the conversion process is a request of information. It is not necessary to ask for user information if it is not required. At times the users might not be willing to give out the private information. Make sure that your website is not asking for any information with which the user gets annoyed. If the user is happy with the product, information gained from your website, he will surely do the needful and return to your website for next transaction.
Build Trust
Help the user in trusting your website. A wide range of people are extremely cautious while buying online. Any user will share the information only if he thinks that the website is trusted and the information is safeguarded. You can also build customer trust by mentioning the privacy policy and shipping procedures clearly. The best thing you can do is get a private SSL certificate installed on your website.
Another way of building customer trust is having an impressive website with genuine content. When the user visits your website, he must be convinced with the way it is made. A poor website design will give an unprofessional feeling. Similarly if the content is not written appropriately, it gives the same feeling, so take pride in what you do and invest in your website.
Apart from the above mentioned ways it is also important to post customer reviews that provide the customers with a clear insight about the kind of services provided. With a perfect website, improvisation on the conversion rate is not difficult; however it is important to make consistent efforts at making the website more efficient over time.
