It is important for a startup to have its digital presence as it shows customers that you are a genuine business. You must have already figured out the detailed work process for your company, the mission and some effective ways to make your business a success. One of them must be building a website too. Not only having a website is essential but to build sites that give your visitors a good user experience will be beneficial too. Along with this, you also need to make sure that your website loads fast, is easy to navigate and is mobile friendly.
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1. Easy Navigation
Because you are a startup, people may not have complete information about your business and thus, they may have many questions about your company. Therefore, you have to ensure that the navigation of your website makes it convenient for your visitors and easily lets them switch between tabs. A bad user experience can disappoint your users and keep them away from your website which then affects your business.
Related: 5 Reasons Why Your Website Is Underperforming And How To Fix Them
2. Mobile friendliness
According to the study, 52.2% web traffic comes from mobile devices. For that reason, you need to make sure that your website is easily operable on mobile devices. It must look good on the desktop as well as on mobile. A recent survey shows that 73% of users believe that a website must appear well on their mobile device.
Optimize your website for mobile devices in such a way that your customers should be able to find useful information and should be easy for them to navigate your website. It is important you provide good UX to your customers because there are higher chances of dropping interests of your visitors to the website, if it is not mobile-friendly.
Related: Advantages of Responsive Website
3. Call to action (CTA)
If you are planning to develop a website, it is obvious you have a clear aim. There must be a specific product/service that you are trying to focus on and thus, you need to have a proper call to action button. It can be buy now, submit, free trial or download button. Ensure that this CTA is easy to locate on the page.
Give importance to your customers and make them convinced why they should buy your service/products. Sadly, 70% of websites don’t have a good call to action and if you are one of those who have a better one then you can stay ahead of your competitors.
4. Brand Identity
Your branding and messaging should go hand in hand and should represent each other. Your logo is your identity and thus, it should be unique and catchy because it will appear almost everywhere along with your brand name. Do research on some of the best logo designs before you start creating yours. Make sure you have a well-designed logo and a design that reflects your brand. A bona fide brand identity on all your platforms helps to increase your revenue directly or indirectly.
5. Upload Engaging Content
Know your visitors and your target audience for whom you are posting the content. No matter whether its images, blog posts or videos make sure the message is on-brand. Try using video on your website as it helps you to influence 73% of visitors to buy your product/service.
In this digital era, everyone prefers to consume short and useful information. So, you need to make sure your message is conveyed creatively in a short amount of time.
Apart from this, a good web hosting is also important to keep up the performance of your website.
Related: Places For Startups To Immediately Start Promoting Their Website
6. Get Found
There’s no point of having a great website if nobody can find your website. An SEO is never done overnight. It takes days and months of a process to get on top of search engine rankings.
Ensure that you do all the basic SEO process at the initial stage during the design/development phase itself as this will help you to be available in the search engines. Then in the later phase, you can focus on investing more into SEO and advertising.
Related: On-Page SEO Tips That Website Owners Should Consider
7. Website content matters
Content plays an important role in your website. The text readability will define how easy it is for your audience to understand your products/ services. If your website’s text readability is high, your visitors will be able to thoroughly scan through the content of your website and grab the information about your business with lesser efforts.
8. Load time
A website that loads faster is likely to catch more interest of your users and encourage them to stay on your page for a longer period.
In today’s world everyone wants to grab all the information as fast as possible. Therefore, every website is expected to load the web pages quickly so that they don’t have to wait untill the webpage loads. If your webpage takes longer than expected they are likely to visit a competitor’s website preferably. Thus it is important that you keep your load time as minimum as possible to keep up the performance of your website.
Related: WordPress themes for Tech Startups
In conclusion: How important is it to have a good website design?
A well-designed and well-organized website will help you increase your conversion rate and boost revenue. Make your customers believe the fact that you are a genuine business and begin it with your website design itself. Create a strong brand identity, so that your customers will know that they are receiving extraordinary service when dealing with your startup online or offline. Since there are more users on the internet using smartphones, ensure that the website navigation is easy for them and are engaged with your content through other devices.
Try experimenting with various themes and styles for your website. If you are not much familiar with programming, you can always hire a website design agency or use online available platforms like Wix, WordPress or Squarespace. Regardless of what method you choose for building your website, the key principle for a successful business is to invest in your website design to make it visually appealing. A visually appealing website always has higher conversion rates and ultimately result in generating good revenue.
